Introduction of Taishan Group
Taishan Group
Taishan Group

Taishan sports is an international well-known sports brand growing steadily with the development of reform and opening up of China in the past 40 years. Adhering to the concept of "Be Good People, Produce Good Products", Taishan has achieved the historic leap from a family workshop to the world stage of sports industry.

Mr. Bian Zhiliang, Chairman of Taishan Group, has successively been a member of the 11th, 12th and 13th CPPCC National Committee, member of Education, Science, Health and Sports Commission of CPPCC National Committee, and leader of several national sports organizations.

Over the years, around the "Taishan Legend", the major central news media, such as People's Daily, Xinhua News Agency and CCTV, have specially reported Taishan Sports. Taishan’s popularity, reputation and influence have been continuously improved.

Taishan products mainly include high-end sports equipment, anion artificial turf, carbon fiber bicycles, intelligent winter sports equipment, intelligent fitness equipment, sports engineering and so on. Taishan’s marketing & service network covers more than 200 countries and regions, with domestic subsidiaries located in Beijing, Shanghai, Shenzhen, Jinan, Qingdao and Xi'an, and international branches or offices in the United States, Japan, etc.

Taishan Sports is a global sports event service provider based on China, with brand value reaching 19.3 billion yuan. Over the years, Taishan has served more than 1,000 large sports events at home and abroad, including 5 Olympic Games, 3 Youth Olympic Games, 5 World University Games, 6 Asian Games, all of which have achieved "Zero Error, Zero Breakdown, Zero Complaint". Owing to all the achievements, Taishan has won the reputation of “Taishan Group, Cradle of Champions” and “National Brand, Chinese Pride" by all walks of life.

Based on scientific and technological innovation, Taishan owns several national sports R & D platform, such as "National Manufacturing Champion Demonstration Enterprise", "National Sports Goods Engineering Technology Research Center", "National Sports Goods Competition Equipment Testing Laboratory", "National Industrial Design Center", "Post-doctoral Research Station". Over the years, Taishan has undertaken and completed many national R & D projects, and won high praise from the Ministry of Industry and Information Technology, Ministry of Science and Technology, State General Administration of Sports. Taishan Sports is the national demonstration company of sports industry and one of the top 10 in the sports goods field of China’s Light Industry.

In 2016, Taishan’s Pardus Carbon Fiber Bicycle was awarded Gold Prize for Excellent Industrial Design in China. In 2018, I-dong Intelligent Body Testing All-in-one Machine won the award again, together with other 9 products including C919 aircraft independently devloped by China.

Taishan has participated in the formulation of more than 40 international and domestic product standards involving 5 categories, including Indoor & Outdoor Fitness Equipment, Artificial Turf and Sports Engineering, Carbon Fiber Bicycle, Intelligent Body Testing Machine, Ice and Snow Products. Through the hard work of more than 1,000 R&D personnel, Taishan has won more than 1,000 patents at home and abroad. More than 100 Taishan products have passed the certification of international individual sports associations, which is the highest number in this industry in the world. From meeting international standards to leading international standards, Taishan has gained greater voice on the international stage.

Taishan is vigorously developing winter sports equipment, aiming to serve the national goal of “300 Million People Participating in Ice and Snow Sports”. Since Beijing won the bid to host the winter Olympics in July 2015, Taishan has set up a R & D winter sports team, invested over 100 million yuan and introduced professionals. So far Taishan has designed and developed large-data skiing simulators, self-lubricating polymer skateboards, indoor skiing fitness equipment and movable skiing jump facilities. The skiing facilities, equipped with specialized sliding artificial turf that can release negative ions, not only meets the skiing need but also breaks the climatic and geographical restrictions. In addition, Taishan has developed a range of protective dasher boards for winter sports, carbon fiber snow bicycles and skateboards, ski poles, all with independent IPR, as well as detection system before and after winter sports competition.

Taking "Healthy China" as its own responsibility, Taishan has developed a series of intelligent fitness equipment including Intelligent Body Testing Machine, National Physique Monitoring System, Scientific Sports Fitness Center, National Fitness Service Platform, Intelligent Health Cabin, Intelligent Fitness Trail, 2nd Generation AI Fitness Equipment for Communities. In the way of entering the government, campus, army, countryside, community and family, Taishan is promoting Scientific Fitness for All with practical action.

The "Breathing Artificial Turf" self-developed by Taishan has reached the standard of forests and lakes by releasing negative ions through sport friction, ranking the world's leading level and winning the second prize of the Science and Technology Progress Award of China Light Industry Federation. Taishan Project has become the first "Model Project" of China's campus sports project since the implementation of the new national standard.

Cherishing abundant international and domestic sports resources, Taishan is a global strategic partner of SportAccord and FISU, and has established partnerships with more than 100 individual sports associations around the world. IOC Vice-Chairman and other officials, Presidents and Secretary-generals of more than 100 international individual associations, and sports officials from more than 150 countries and regions have visited the headquarters of Taishan Group. Both international and domestic sports organizations have given positive recognation and high praise to Taishan Sports.

Actively participating in the construction of "One Belt and One Road", Taishan’s overseas platform for sales, services and R&D is making rapid progress. Taishan intelligent sports products are popular in India and Singapore; Taishan competition equipment and artificial turf are widely used in Asia, Europe, America and Africa.

Taishan Group, being the leading enterprise of national sports industry, has owned the conditions of explosive development in scientific and technological innovation, brand release, market layout and standardization construction after more than 40 years of accumulation. It has become the core engine of creating 5 trillion yuan of sports industry, 1 trillion yuan of winter sports industry and 1.5 trillion yuan of national sports consumption.

Implementing Healthy China Action to Improve the Health Level of the Whole Nation, Taishan Sports will continue to fully serve the cause of national fitness and health, and also bring sports enjoyment to the world!