Taishan Sports, founded in 1978, has dedicated itself to manufacturing for nearly five decades, evolving into a world-renowned sports brand that sets international industry standards and a top-tier global event operator, with a brand value of 26.3 billion RMB.

Taishan Sports' products primarily span high-end sports equipment, new-material artificial turf, carbon fiber bicycles, intelligent ice & snow and fitness recovery equipment, urban design and sports engineering, "Internet + IoT" smart sports, fitness clubs, and more. It has R&D centers in Shanghai and Shenzhen, branch offices in Beijing, Jinan, Shanghai, Chengdu, Qingdao, etc., and representative offices in Europe, Southeast Asia, Central Asia, and the United States.

Taishan Sports has repeatedly been honored as a "National Advanced Unit for Mass Sports" and has been warmly received by Chinese national leaders. To date, it has successfully served over 2,000 major domestic and international events, including eight Olympic Games, three Youth Olympic Games, seven Universiades, seven Asian Games, and nine National Games of China. At the 2008 Beijing Olympics, which awarded 302 gold medals, 122 were won on Taishan-brand equipment, accounting for over 40%. This made Taishan the largest equipment supplier in Olympic history, hailed by society as a "national brand and pride of the Chinese people." In 2024, Taishan Sports excellently fulfilled service and support tasks for numerous international events like the Paris Olympics, African Games, and Gymnastics World Cup, ensuring the "Taishan Brand" continued to shine globally. At the Paris Olympics, Taishan provided over ten thousand pieces of equipment for sports like wrestling, judo, boxing, cycling, and triathlon, deploying a professional event service team. Its high-quality products and impeccable service helped athletes achieve excellence, once again accomplishing "zero errors, zero failures, zero complaints," and earning widespread praise from athletes and coaches. It contributed Taishan's strength to China's historic achievement of tying for first place in gold medals with the United States, garnering global acclaim once more for Shandong's sports manufacturing and intelligence. Currently, Taishan is fully preparing for the 15th National Games in the Guangdong-Hong Kong-Macao Greater Bay Area in 2025, the Nagoya Asian Games in 2026, and the Los Angeles Olympics in 2028.

Taishan Sports possesses several national-level R&D platforms unique in China's sports industry, including the National Sports Equipment Engineering Technology Research Center, National Industrial Design Center, National Sports Equipment & Competitive Apparatus Testing Laboratory, and a Postdoctoral Research Station. It leads the industry in the number of international certifications and technological innovation capability. Taishan has over 200 products certified by international sports federations and has presided over or participated in formulating more than 90 international and national standards, ranking first globally in formulating standards for similar products. It has become a "frontrunner" on the international sports technology track.

Taishan Sports is a National Manufacturing Single Champion Demonstration Enterprise, National Technology Innovation Demonstration Enterprise, and National Sports Industry Demonstration Unit. Its subsidiaries, Pardus carbon fiber bicycles and Aidong intelligent fitness testing machines, won the "China Excellent Industrial Design Gold Award" in 2016 and 2018 respectively, sharing this honor with projects like the C919 aircraft and CRRC bullet trains. Several of its subsidiaries are recognized as National Single Champion Enterprises, National-Level Specialized, Refined, Distinctive, and Innovative "Little Giant" Enterprises, and Gazelle Enterprises. The company's technological innovation and standardization efforts have been featured in a special report by Focus Interview.

Taishan's Pardus is the first Chinese national brand to have its bicycles used in Olympic cycling events, breaking a century-old Western monopoly. Pardus bikes utilize higher-strength, lighter-weight carbon fiber materials, boast dozens of patents and top-tier transmission systems, and are equipped with Taishan AI smart sensor chips. They helped the Chinese national cycling team break a world record at the Tokyo Olympics. Over the years, Pardus has excellently served numerous major domestic and international events like the Olympics, Asian Games, and Youth Olympic Games, aiding national teams in breaking world records multiple times. On January 23, 2025, Pardus successfully signed agreements with the Chinese National Men's and Women's Cycling Teams and Huaxing Continental Team, becoming the designated equipment provider for the Chinese national cycling team at the Los Angeles Olympics. Leveraging its technology and innovation, Pardus will help the national team and Huaxing Continental Team achieve further glory.

Through integrity and innovation over the years, Taishan Sports has gained global recognition. It is a top strategic partner of organizations like SportAccord, the International University Sports Federation (FISU), and the International School Sport Federation (ISF), has strategic partnerships with over 100 international federations under SportAccord, and has established agencies in over 200 countries and regions. It has received high recognition from three IOC Presidents: Juan Antonio Samaranch, Jacques Rogge, and Thomas Bach. Sports officials from over 150 countries and regions have visited Taishan for inspection and cooperation. Supported by FISU, Taishan collaborates on R&D, talent training, equipment supply, and service support with over 170 member countries and more than 40,000 universities worldwide. Taishan Sports is committed to being a window for sports exchange, "going global and bringing in," building a major platform for the sports industry to "buy globally and sell globally."

To accelerate the digital transformation of the sports industry, Taishan has completed three major projects: an annual production capacity of 120,000 ultra-light smart carbon fiber bicycles, 20 million square meters of functional artificial grass, and 2 million sets of home smart fitness packages. These fill domestic gaps, are internationally leading, and involve intelligent, digital factories, constructing China's most advanced and dedicated sports industry base. The Pardus bicycle project, in particular, has garnered attention from national, provincial, and municipal governments, as well as praise and recognition from the public and cycling enthusiasts. The bicycle industry scale is projected to reach 570 billion RMB by 2025, with over 80 million cyclists. In 2024, Pardus maintained positive growth, with strong market demand and high production and sales. The full operation of new projects significantly enhanced its production capacity and R&D level. Pardus has broad prospects and great potential. Currently, active preparations are underway for Pardus' listing on the main board. Upon listing, Pardus is expected to become a company with a market value of tens of billions, the first Chinese carbon fiber bicycle stock, and the top Chinese carbon fiber bicycle brand.

As a leading enterprise in China's national sports industry, Taishan Sports possesses the conditions for explosive growth in technological innovation, brand influence, market layout, and standardization. It will converge high-quality resources from across China and the world to promote cross-sector integration of sports with education, healthcare, tourism, etc., implementing its core strategy of "building a hundred-billion-RMB enterprise to lead a trillion-RMB sports industry." Taishan aims to create a unique sports ecosystem featuring "Competitions, Exhibitions, Forums, Tourism, and Production," unify quality and service standards, and provide global sports users with a one-stop health solution encompassing "integration, manufacturing, planning, design, construction, operation, and service" across all sports domains, contributing significantly to building China into a leading sporting nation and a Healthy China.