Founder's Message
For nearly half a century, through trials and tribulations, Taishan Sports has grown from a small workshop into a national brand that serves top global sports events and sets international standards. We have always stayed true to our original aspiration of revitalizing the nation through industry, built quality with craftsmanship, and pursued development through innovation. It is my great honor to work side by side with every member of the Taishan family to achieve this remarkable feat.
From 1978 to today, we have witnessed the rise of China’s sports industry and personally experienced Taishan Sports’ transformation from a domestic enterprise to a world-renowned brand. Having served eight Olympic Games, broken the century-long Western monopoly in the field, and helped national teams shatter world records—these achievements are rooted in the sweat and wisdom of countless Taishan people, the trust and support from all sectors of society, and the confidence and opportunities brought by a strong motherland. We have always believed: Nothing is impossible; the only limit is imagination.
The growth of Taishan Sports stems from our unwavering commitment to "integrity and innovation". We have driven technological breakthroughs by benchmarking against international standards, propelled product upgrades by responding to user needs, and integrated global resources to expand market presence with a worldwide perspective. From high-end sports equipment to carbon fiber bicycles, from smart sports solutions to physical fitness and rehabilitation gear, we constantly push the boundaries of sports technology and promote China’s intelligent manufacturing to the world.
Looking ahead, sports are not just about competition, but also a healthy lifestyle, a key livelihood undertaking, and an important industrial platform. Taishan Sports will seize the opportunities of the times, deepen the integration of "technology + sports", accelerate digital transformation, promote the coordinated development of sports, education, medical care and tourism, and build an open and win-win sports ecosystem. We will continue to advance the listing of the RAYBOW brand, expand our global market layout, and strive to realize our vision of becoming a 100-billion-yuan enterprise leading a trillion-yuan industry.
With our original aspiration steadfast and our mission firmly in mind, Taishan Sports is ready to join hands with global partners. We will empower the future of sports with higher-standard products and services, let Chinese brands continue to shine on the world stage, and contribute Taishan’s strength to the development of human health and global sports!
